Pet foods labelled ‘Flavour’ (e.g. ‘Beef Flavour’) contain 0% of the named ingredient. Instead, all taste comes from a flavouring substance.
What 'Flavoured with' means
Pet foods labelled ‘Flavoured with’ (e.g. ‘Flavoured with Turkey) must contain between 0-4% of the named ingredients.
What 'with' means
Pet foods labelled ‘With’ (e.g. ‘With Chicken) must contain at least 4% of the named ingredients.
What ‘Rich in’ means
Pet foods labelled ‘Rich in’ (e.g. ‘Rich in Turkey) must contain at least 14% of the named ingredients.
What about named ingredients?
Pet foods with named ingredients on their label (e.g. ‘Chicken’) must contain at least 26% of that ingredient in the pack.
Suitable for all appetites
Connoisseur, fussy eater, or just sensitive – Webbox Natural has something for all pets. Made for adult cats and dogs of all ages and breeds, our range of over 30 foods contains none of the wheat gluten or artificial nasties which can affect digestion and well-being, just all the good stuff your pets need to be naturally themselves.
The Natural range is full of garden vegetables, fresh herbs and other botanicals, even brown rice, perfect for slow release energy. Plus, all the vitamins and minerals you’d expect in a healthy diet. And of course, meat. Lots of meat.
Made to the highest standards, ours is the best value range of all natural food you can buy – so whether you’ve got a whole pack of hounds or just one salmon-only kind of cat, you can still feed them a complete, feel-good food.