Hi There!
We are Webbox

The Webbox Difference

Here at Webbox, pets are our number one priority. We put all of our love, fun, understanding and inventiveness into everything we make and it shows. When you shop Webbox, we have no doubt there will be a smile on your pet’s face when you open one of our delicious main meals or tasty treats. Discover the difference and shop our amazing range online today.

Trusted by owners & loved by pets

If your fur babies could talk they’d tell you that there’s nothing that packs a punch of flavour quite like Webbox. It’s that first delicious mouthful and the tasty treat that says well done! It’s the spring in your pet’s step and the new shine in their coat. Webbox gives pets not just what they need, but what they really want. Order online today.

Oh so yummy!

The Webbox team are at a secret location in Lancashire right now cooking up delicious food and treats for dogs, cats and wildlife. All your pet’s boxes will be checked when it comes to taste, as well as being great value for money and highly nutritious. What more could a pet parent ask for?

Purr-fect pals

The Webbox team have put their opposable thumbs to good use and created this website especially for pet parents. Want to find our more about our history? We’ve also put together a timeline so you can see all it has taken to get where we are today.

Webbox timeline

Pets deserve the best, which is why only the best ingredients go into Webbox products. Our innovative recipes and formats use locally sourced meats and ingredients, so that distinctive Webbox taste is always guaranteed.


Pets Choice was born

Pets Choice was born out of a desire to create a one-stop-shop for all things pet. We brought together the best and brightest from every industry, including manufacturers, distributors and wholesalers. The rest, as they say, is history.


Then came Webbox

After Pets Choice was established, we acquired family business EK Animal feeds, which was owned by Billy Webb. This is where we got the inspiration for the name Webbox!

Then came the Chub Rolls

Chub rolls were distributed throughout grocery stores across the UK and pets just couldn’t get enough! You could get Webbox Chub Rolls in supermarkets like ASDA, Kwik Save and Gateway (which is now Somerfield) for only 39p per 800g.


A shift in focus

Sometimes change is necessary in business. We made the decision to close distribution part of Pet’s Choice and by doing this, we were able to concentrate on making even more delicious foods for our furry friends.

Webbox launched Cat Stars

Cats everywhere rejoiced as Cat Stars launched in the UK. These delicious treats quickly became a fast favourite and helped cement our position as a leading pet food supplier.


Cats Delight Pâté shaped pack launched

When it hit the shelves, customers could choose from Beef & Liver or Chicken & Turkey. Pet parents loved the Pâté shaped pack and cats certainly loved the 100% meat protein. At the time, Webbox Cats Delight retailed at 38p for a 380g pack!


Complete dry dog food launched

Webbox dry dog food started filling dog bowls across the UK. The original beef flavour retailed at £1.99 for a whopping 3kg!

Webbox launched Chomping Chews

Available in chicken, lamb and beef, Chomping Chews took the canine community by a storm. Retailing for just 45p for 5 sticks and 80p 10 sticks, it’s no surprise that they were loved by both dogs and pet owners.


Webbox launched tasty cat treats

Cats wanted in on the treat action, so Tasty Sticks were launched in four delicious varieties. 6 sticks retailed for 99p!


And the winner is…

Tasty Cat Sticks was crowned ‘Best Treat’ in Your Cat Magazine awards.


Tasty Dog Sticks

Building on the success of Tasty Cat Sticks, dogs got their own version, in two irresistible varieties retailing at 99p for 6 sticks.


Webbox on the web

Webbox launched a brand new website, as well as all-new packaging. The new look set the stage for future success and our first forays into the digital world.


A natural choice

Delicious and nutritious natural trays launched in ASDA and pet parents couldn’t get enough of our super healthy micro-meals.


New products, new location

An unforgettable year for pets in the UK, with a whole host of new products launched, including Lick-e-Lix, Cats Delight Tasty Tid Bits and the Walkies range of functional treats. We also moved to a brand new warehousing location, which is kept a closely guarded secret to keep the hordes of pets at bay!


New owners for Pets Choice

A new era began as Tony Raeburn and Hans Jurgen Deurer took over Pets Choice. The head office was relocated to a modern, purpose-built headquarters next to the manufacturing facility. The Webbox dog treat range extended even further to include Hickory Sticks, Chicken Treats and Meaty Sticks!

A dream start

Dogs’ dreams came true with the launch of DreamBone, the revolutionary rawhide-free chew.

Webbox joined social media

Webbox joined Facebook and Twitter and we started to build a community of pet lovers. This also enabled customers to get in touch with a click of a mouse!


Best in Show

Webbox returned to Crufts for the first time in over 10 years to showcase our amazing range of products.

Not just food

Webbox extend the range to include an amazing range of dog toys and cat accessories to keep pets entertained for hours on end.

9 years on, Tasty Cat Sticks still going strong

Amazing taste and amazing value – Tasty Cat Sticks remain at £1. That’s an incredible 9 years at the same price!


Introducing Webbox Naturals

Webbox launched Webbox Naturals- a complete range of foods and treats for dogs and cat foods using natural ingredients in order to promote optimum health and well being.

Discover Dogs

The Webbox team exhibits at London’s biggest dog event for the very first time.


Sleigh Bells Ring

The Webbox Festive range undergoes a complete rebrand and some very cute antler wearing pets grace the front of our packaging. New Christmas products are added to the range including food, treats and toys.


Hitting screens across the nation

The very first Webbox Natural advert was launched featuring lots of our favourite four-legged friends.


Webbox goes wild!

2019 saw the launch of Webbox Wildlife food! Our hedgehog food was introduced into Morrisons stores throughout the UK at the beginning of year.

Webbox undertakes major rebrand

Breathing new life into our ‘Joy in Every Moment’ ethos, Webbox launched its new identity which saw the black and white logo and packaging take on a fun, inventive and cheeky new look!


Quacking new swan and duck food

January 2020 saw the exciting expansion of the Webbox Wildlife range. We introduced the 175g pack of Webbox Wildlife hedgehog food and launched Webbox Wildlife swan & duck food in Tesco stores across the UK.

Webbox Naturals gets a fresh new look

Who said natural pet food has to be ’beige’ and serious. Why can’t there be a bit more colour, fun and vibrancy. Life with pets is never dull, so we launched our vibrant new leafy look for the Webbox Naturals range

Top secret

We’re very busy working on something big…but we can’t say anymore just yet. Watch this space!


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