Leading UK pet food brand Webbox is thrilled to announce the launch of the patented rawhide-free dog treat DreamBone.
DreamBone, which is a healthier and extremely palatable alternative to rawhide bones, is to be distributed to the UK grocery sector by Webbox exclusively; and will be available in Asda stores from 12th July. Additional listings are also confirmed with Tesco and Morrisons arriving in store late summer 2014.
Tony Raeburn, chief executive of Webbox comments: “We’re incredibly excited to be introducing this extremely palatable and revolutionary dog treat to the UK grocery market.
“DreamBone is a safe and tasty alternative to traditional rawhide bones. These treats are simply made of a patented two-layer vegetable chew, with a real chicken layer inner portion.”
Independent Digestibility Studies show that the new DreamBone chews are over 99 per cent digestible, and tests indicate nine out of ten dogs prefer DreamBone to leading rawhide treats. *
“With DreamBone hitting supermarkets up and down the country, pet-owners can now treat their canine companions to a nourishing and tasty treat with complete peace of mind!”
DreamBone is a premium treat, available in various sizes and suitable for small, medium and large breads. The treats have a retail price from £2.49-£4.99 depending on bone and pack size.
Tony adds: “DreamBone is the perfect addition to the Webbox pet food brand and we are confident that the product will be extremely well-received!”